PC Yellow Pages       business/marketing/database
Yellow Pages Now On Disk for Major Cities
 
Microbytes Daily News Service
Copyright (c) 1989, McGraw-Hill, Inc.
Electric Bookshelf reports it now has versions of the PC Yellow
Pages for major metropolitan markets, including Atlanta, Boston,
Chicago, Dallas-Fort Worth, Los Angeles, Miami, and New York
City. PC Yellow Pages includes the name, address, zip +4 code,
and the carrier route code for each listed business, making it
helpful for direct marketing.
 
When you prepare a mass mailing, the program tells you whether
a mailing list or portion of it qualifies for a carrier route.
You can search the database for a certain business type and
add, change, or delete entries. You can make up to one page of
comments per entry. Each city version includes sales lead
management software for tracking sales leads and quotations.
 
Monthly updates are provided. The program requires 512K bytes
of RAM on an IBM PC, and a hard disk drive is recommended.
 
Price: Atlanta, $165; Boston, $195; Chicago, $175; Dallas-Fort
Worth, $175; Los Angeles, $275; Miami, $195; and New York City,
$395. Other areas are available for $129 per 5000 names and
addresses.
 
Contact: Electric Bookshelf, Inc., 3066 Mercer University
Drive, Atlanta, GA 30341, (404) 455- 8763 or (404) 448-6881.
 
                              --- David L. Andrews
 
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